Jacadi is one of the leaders in e-commerce in the children's clothing sector. As competition rages in this sector, ultra-customization has become an essential competitive advantage in order to best meet the individual needs of each visitor and thus maximize the conversion rate.
Faced with customers who expect personalization, offering an optimal experience is now essential, not only to trigger the act of purchase, but also to increase the average basket, build loyalty and improve the brand image.
Discover the means and strategies implemented by Jacadi to boost its international sales.
The Potions teams take care of everything: they have shown great flexibility and availability throughout the project and on a day-to-day basis. Their "customer-oriented" approach has enabled us to integrate high-performance "seamless" recommendation widgets into our sites (respecting the graphic charter, deduplication of duplicate products, promo labels, etc.), in which their algorithm also takes into account highly advanced Jacadi rules.
Digital Director, Jacadi
Founded in 1976, Jacadi is a French children's fashion brand. The brand offers collections for children from 0 to 12 years old, for every day and every moment of life: clothes, layette, nursery, accessories and shoes. Present in 39 countries, Jacadi Paris has 270 stores in the most beautiful cities in the world, including 150 internationally, and 9 e-commerce sites. (France, United States, Germany, Italy, Spain, United Kingdom, Benelux, Switzerland, Portugal, Canada).
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