Intelligent and automated e-merchandising solution


Sort your list pages smartly and automatically

The products on your list pages are organised to generate the best performance. The ordering is controlled to the finest detail to display the most relevant products to each visitor while taking into account your business rules.

Implement smart merchandising strategies to achieve your business goals

Display the most relevant products in your list pages by combining multiple algorithms and business rules:


Add personalisation to show your visitors the products they want to see

Predict your users' needs thanks to personalization algorithms:

Let us work
for you

Benefit from high-performance e-merchandising without any resources needed on your side. No back-office, no manual sorting: we define together upstream the algorithms and business rules to be applied, we develop the solution for you and all you have to do is set a tag to activate the solution.

visual potions

In addition to saving us precious time through automation, Potions brings intelligence to our merchandising through extremely fine and relevant rules.

Dorian Candavoine Digital Director, Balibaris

Potions has transformed the shopping experience on our site. We are already seeing significant time savings due to automation as well as a drastic improvement in the UX. Potions' support has been top notch throughout the implementation.

Cindy Calloc'h
CINDY CALLOC'H Digital & E-Commerce Project Manager, Patyka

Discover how e-merchandising improves
performance for e-retailers


Edge computing for the web: a revolution in progress

The GDPR and browser restrictions combat cookies and the centralization of behavioral data, which pose a risk to privacy and the environment. Edge computing offers a responsible alternative for websites that need to personalize their visitors' experience.
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Propulse: fewer clicks, more sales!

On average, customers come to a website three to five times before making a purchase. There are many very good reasons for this type of behavior (we will try to analyze them in a future article). Indecision, need to compare or test the product in physical stores, loss of connection, closing the browser...

Automatic login: reduce the drop at check-out

On most websites, whether they are commercial or not, visitors are invited to create a user account. This is usually done by means of a working e-mail, i.e. one from which the user can actually click on an individual link, and a more or less complex password.
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Improving web effectiveness: the Potions method (1/2)

Many digital projects aim to transform data into value. To be transformed into value, data necessarily goes through several stages. It becomes information, which triggers actions that can create value. At Adequa, we have deduced a simple method to help our clients improve the efficiency of their website.