x2,8
8,2%
The Chateauform' website offers corporate clients the opportunity to look for venues for seminars or business events, and then to request a quote based on the chosen venue, the number of attendees and the selected dates.Â
As the kind of service provided by Chateauform' is quite engaging for the prospect, the research often requires a first visit to the website to do a preliminary scouting, then having an internal discussion, and finally returning to the website in order to complete the quote request.Â
The main challenge for the Chateauform' digital teams is to generate as many leads as possible, i.e. to ensure that as many visitors as possible complete the form to request a quote.
To achieve this goal, they decided to implement Potions' course recovery solution on chateauform.com.
In addition to saving us precious time through automation, Potions brings us a new way of working. The Potions solution has boosted conversions on our site by generating more requests for quotes, which is the number one issue on digital for us. The ROI is excellent since the investment was paid back from the first additional lead obtained. The teams appreciated the ease with which the solution was integrated into our site.nce in our merchandising thanks to extremely fine and relevant rules.
Marketing and Innovation Director, Châteauform'
When a visitor comes back to the Chateauform' website without having converted, a window is displayed as soon as he arrives on the homepage to propose him to resume his navigation exactly where he had left off during his previous visit.
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In one click, the visitor resumes the search they had started and all the information they had pre-filled is kept: place, number of people, dates, type of event.
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Each visitor is offered a precise message that includes each of the fields corresponding to their last search. For example: "during your last visit, you wanted to organize a seminar for 1 2 people from June 12 to 14 at the Château de la Tour".
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In order to perfectly integrate with the Chateauform' website and to comply with the premium positioning of the brand, the design of the pop-up was realized by Potions, taking care to respect the graphic charter and integrating the photo of each chosen location.
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By offering its returning visitors the opportunity to resume their last search, Chateauform' shortens the purchasing process on its site and brings its visitors closer to conversion.
Within the first month of subscription, the Potions solution generated additional leads.Â
Visitors who use last session recoery convert 2.8 times more than others.
The solution has a good usage rate with 8.2% of returning visitors using it
Chateauform' brings a new approach to corporate events by welcoming executives and managers in a warm and intimate atmosphere, "just like home".
Today, the group has about 60 venues in six countries.
Request a demo to see how our solutions can help you boost the performance of your site.
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