With sales of 32 million euros in 2022 and a projection of 55 million in 2023, the company aims to sell 1 million bags this year via its website (50% of sales), its network of 2,000 retailers and its 23 boutiques.
To support its high growth ambitions on the digital front, Cabaïa is focusing on personalizing the experience, and in particular on highlighting its product catalog to boost conversions and average shopping baskets.
Discover the personalized product recommendation strategy implemented by the brand to boost its growth.
Potions generates impressive results. The display scenarios are relevant and meet all our specific needs. Potions' "test & learn" culture enables us to continuously optimize our performance.
Co-founder, Cabaïa
Cabaïa was created in 2015 by Bastien Valensi then joined by Emilien Foiret, who became the co-founder. The brand first markets hats with interchangeable pom-poms thanks to a magnet system. In 2019, Cabaïa launches its first backpack, which will become the brand's flagship product, so much so that by 2022 it will be the second best-selling backpack in France.
More info on : cabaia.fr
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