Case study Cabaïa logo

Cabaïa's secrets: How the brand used personalized product recommendations to boost growth.

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With sales of 32 million euros in 2022 and a projection of 55 million in 2023, the company aims to sell 1 million bags this year via its website (50% of sales), its network of 2,000 retailers and its 23 boutiques.



To support its high growth ambitions on the digital front, Cabaïa is focusing on personalizing the experience, and in particular on highlighting its product catalog to boost conversions and average shopping baskets.



Discover the personalized product recommendation strategy implemented by the brand to boost its growth. 


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Émilien Foiret
Émilien foiret

Co-founder, Cabaïa

Cabaïa customer case

About Cabaïa

Cabaïa was created in 2015 by Bastien Valensi then joined by Emilien Foiret, who became the co-founder. The brand first markets hats with interchangeable pom-poms thanks to a magnet system. In 2019, Cabaïa launches its first backpack, which will become the brand's flagship product, so much so that by 2022 it will be the second best-selling backpack in France.


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