🧠 The inevitable Artificial Intelligence Generator.
🚀 Towards a subscriber future, the answer to three issues.
By 2025, subscription e-commerce is expected to reach an impressive $478 billion in business volume, establishing this approach as a must-have trend for 2024 (source: Statista). E-commerce subscriptions, already popular with services such as Blissim or HelloFreshare winning over consumers for their practicality and the promise of new discoveries.
In fact, three types of e-commerce subscription stand out:
- Automatic replenishment : Standard products sent at pre-set intervals, anticipating the need for consumables such as wine or beauty products.
- Privileged access: offering exclusive benefits such as special discounts, exclusive offers, private sales or VIP status. This formula covers sectors beyond physical products, including entertainment or press.
- Customized selection : Offering trials/discoveries, this system enables brands to test new products, mainly in the food and beauty sectors.
Automatic refuelling
Access
customized selection
Offering a subscription service has the advantage of creating a regular communication channel with a loyal customer base. This approach offers the possibility of integrating the promotion of new complementary products and product combinations, stimulating additional purchasing opportunities for these committed consumers, extending personalization beyond the online store.
✨ The intelligent virtual fitting room.
Although this trend began a few years ago, mainly in the eyewear sector,virtual fitting took a new turn last July with the launch of theGoogle tool AI-based tool dedicated to products available on Google Shopping. When it comes to clothes fitting, artificial intelligence aims to propose silhouettes of different morphologies to best reproduce the final result in terms of folds, size and fit.
Gone are the days of trying to find the right shade of lipstick for your skin tone. L'Oréal revolutionizes virtual make-up fitting with ModiFace. With a simple selfie or video, visitors can see make-up appear directly on their skin, offering benefits such as enhanced customer satisfaction, increased impulse sales and recognition of the brand as an expert.
La Redoute, Jules or even Gémo have opted for the Veesual.ia. The advantage of this tool is its rapid implementation, compatible with any CMS on the market, enabling brands to offer a unique, immersive experience.
The business impact is also significant, with increases inbasket additions, conversion rates and average basket size.
In a completely different register, by combining augmented reality and 3D modeling, AR's Shopify AR tool brings products to life in 3D. This solution offers customers a better understanding of product dimensions, reinforcing confidence in the quality of the brand and its products. An innovative approach that enhances the online shopping experience.
📱Gen Z issues, influence, lives, social selling.
Transactions on social platforms exceed $492 billion worldwide, with growth expected to triple by 2025. A social selling strategy can significantly improve a retailer's sales performance.
TikTok and Instagram have deployed their own commerce platforms, enabling e-tailers to display their products directly on their accounts. This approach is particularly aimed at Generation Z (born between 1997 and 2010), who are showing an increased propensity to make purchases via these channels. With TikTok Shopping and Instagram Shoppingthe shopping process is faithfully reproduced, from the traditional path from category pages to product pages to checkout, eliminating the need to leave the app to make purchases.
These platforms are emerging as new online sales channels, increasingly adopted by consumers. E-commerce players such as Lancel, Alain Afflelouand Lacoste have opted for TikTok Shopping, while Sezane, Lancômeand Petit Bateau have opted for Instagram Shopping, demonstrating the growing relevance of these social platforms as essential drivers of contemporary e-commerce.
🗣️ Sell, buy, trade in a jingle of voices.
After the rise of social selling, an innovation is shaking up the world of e-commerce: voice selling. The advent and widespread use of voice assistants such as Amazon's Alexa, Google Assistant, or Apple's Siri have given rise to an everyday practice based on verbal interaction with everyday objects.
Equipped with artificial intelligence and exploiting available web resources, these connected objects offer the possibility of comparing, reserving, checking in-store stock and finalizing purchases, all without requiring direct tactile interaction.
Some of these devices, based on sophisticated machine learning technology, go even further, offering product recommendations following a purchase or search. This represents a significant evolution in the way consumers interact with technology to make their online purchases. Voice selling is revolutionizing the shopping experience by offering greater convenience, while capitalizing on artificial intelligence to anticipate needs and suggest relevant products, raising the level of personalization in the online purchasing process.
🛍️ Personalized support: the online personal shopper
The current trend is towards ever-greater personalization, bordering on theultra-personal, as witnessed by the emergence of private live shopping sessions. These video events place the consumer face-to-face with a dedicated expert, ready to guide them through their choices with recommendations tailored to their desires and needs, not from a physical boutique, but from the comfort of their own living room.
This approach, which offers the support of a professional to respond optimally to the customer's needs, is an eloquent demonstration of the brand's expertise, while significantly enhancing the experience of a visitor in search of sound advice.
A convincing example of this approach is embodied by the luxury brand Burberry. From its online store, Burberry offers its visitors the possibility of making a virtual appointment.
Although this strategy may seem extreme and reserved for a specific clientele, Printempsfor its part, has opted for a high-performance, precise online chat solution to effectively meet the expectations of its wider customer base.
2024 promises to be a pivotal time for e-commerce, shaped by the rise of artificial intelligence, e-commerce subscriptions and personalized shopping experiences. In this dynamic landscape, the key to success lies in agility and innovation. Companies that know how to adapt to these emerging trends will be the pioneers of an essential future for e-commerce, where technology, user experience and innovative strategies converge to redefine the sector's expectations and responses.
Let's stay connected and explore the future of e-commerce together.
