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When the Phildar teams contacted Potions, their digital challenges were enormous in order to continue to develop the performance of the e-commerce site and thus respond to the strong "Do It Yourself" trend.
The objective is to offer their users an easy and smooth online experience, so that buying their knitting materials is as enjoyable as practising their favourite hobby.
The brand decided to display recently viewed products on its website to make navigation easier through the extensive product catalogue
Knitting is a relaxing activity for our customers, and we want their experience on the Phildar site to reflect that: pleasant, intuitive and fluid. This is exactly what Potions has enabled us to do through the implementation of its UX personalization solutions.
Head of e-commerce, Phildar & Pingouin
The Phildar website offers a very large number of items (balls of wool, needles, buttons, pattern, etc.), often available in many different colours. Users generally spend a lot of time browsing from one product page to the next to compare, spot or discover new products.
To facilitate navigation, the Phildar teams had developed a "Recently viewed products" area at the bottom of the page, but the area was already cluttered with product recommendations and customer reviews, making it difficult to see. They were therefore looking to optimize the efficiency of this feature.
Potions' solution was able to respond effectively to this expectation: the implementation of the solution on the Phildar site was extremely simple. In a few days, Potions' graphic teams developed the design of the bar so that it would fit perfectly into the site's graphic charter. A simple tag was then delivered. Once the tag was in place, the solution was instantly activated and the entire audience benefited.
In concrete terms, the solution takes the form of a thin bar that is permanently displayed at the bottom of the screen (sticky) and which retraces the visitor's journey in real time by displaying the miniature of each product page consulted. At any time, the visitor can therefore recall the products that caught his attention.
When hovering over the thumbnails, a window opens and displays customer reviews of the product, the price and a button to return to the product page in question. At the end of the shopping experience, Flashback provides the visitor with a summary of their session and naturally encourages them to complete their shopping cart with items they liked.
The implementation of the products recently consulted on the Phildar site immediately produced convincing results.
Four weeks after implementation, we measured the following results:
Founded in 1903, Phildar has conquered the hearts of knitters and provided clothing for generations of French people. Phildar is the European leader in the sale of knitting yarn.
The brand started its digital transformation with the launch of its e-commerce website in 2010. Since then, the Phildar website has never stopped improving to provide its shoppers with the best possible shopping experience.
Request a demo to see how our solutions can help you boost the performance of your site.
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