A call-to-action invites returning visitors to resume their journey where they left off on their last visit.
On average, an Internet user visits a site three to five times before converting.
When a visitor comes back to your site without having completed his journey, encourage him to resume his navigation exactly where he left off during his previous visit. By offering them a shortcut in their purchase path, you improve their experience and maximize their chances of converting.
In one click, the visitor can :
The redirection scenarios are set up in advance according to the specificities of your user journey. Each visitor will be shown a precise message adapted to his last action on the site.
The solution will fit perfectly with your website's graphic universe and can appear in different formats: a discreet sticker format and a more elaborate chatbot format.
No resources will be mobilized at your site so that you can benefit from the recovery of abandoned shopping carts. We define the display scenarios and messages together beforehand, and our team of graphic designers and developers develop your custom call-to-action in strict compliance with your graphic charter. All you have to do is place a tag to activate it.
In addition to saving us precious time through automation, Potions brings intelligence to our merchandising through extremely fine and relevant rules.
The Potions teams take care of everything: they have shown great flexibility and availability throughout the project and on a daily basis. Their "customer-oriented" approach allowed us to integrate into our sites "seamless" recommendation widgets (respect of the graphic charter, deduplication of duplicate products, promotional labels...), in which their algorithm also takes into account very advanced Jacadi rules.
Potions has quickly grasped the challenges of our market and our specificities, and provides us with adapted features that are simple to integrate and that boost the revenues of our websites.
We did not need to involve our IT. Potions adapted to our technical and design environment and immediately delivered incremental business performance.
Tested and approved! Potions now offers really relevant product recommendations on the Laboratoires de Biarritz website. The impacts are very significant on the conversion rate and AOV, but also on our customers' satisfaction. The cookieless technology is a real plus.
Potions quickly paid off from a business point of view. We immediately saw a growth in our KPIs. I particularly appreciated how easy it was to set it up on the Alltricks website.