Our behavioral targeting technology triggers pop-ups only to those visitors most likely to engage, and at the best time in their buying journey.
Pop-ups are an extremely effective retention and conversion lever in e-commerce, as long as they are well targeted so as not to degrade the experience.
Potions identifies in real time the visitors who have the lowest probability of converting thanks to navigation scenarios defined on the basis of your historical data (number of page views, time spent on each page, mouse movement, etc.).
Once identified, a pop-up window is triggered and displays an offer to convince them to take action:
First-party data is becoming the lifeblood of e-commerce. Pop-ups that offer a discount in exchange for an email address are a great way to enrich your prospect base and engage them later on through emailing.
No resources will be mobilized at your place so that you can benefit from our pop-ups. We define the display scenarios and messages together beforehand, and our team of graphic designers and developers develop your custom pop-ups in strict compliance with your graphic charter. All you have to do is place a tag to activate it.
In addition to saving us precious time through automation, Potions brings intelligence to our merchandising through extremely fine and relevant rules.
The Potions teams take care of everything: they have shown great flexibility and availability throughout the project and on a daily basis. Their "customer-oriented" approach allowed us to integrate into our sites "seamless" recommendation widgets (respect of the graphic charter, deduplication of duplicate products, promotional labels...), in which their algorithm also takes into account very advanced Jacadi rules.
Potions has quickly grasped the challenges of our market and our specificities, and provides us with adapted features that are simple to integrate and that boost the revenues of our websites.
We did not need to involve our IT. Potions adapted to our technical and design environment and immediately delivered incremental business performance.
Tested and approved! Potions now offers really relevant product recommendations on the Laboratoires de Biarritz website. The impacts are very significant on the conversion rate and AOV, but also on our customers' satisfaction. The cookieless technology is a real plus.
Potions quickly paid off from a business point of view. We immediately saw a growth in our KPIs. I particularly appreciated how easy it was to set it up on the Alltricks website.