What is e-merchandising?
Just like traditional merchandising in physical stores, e-merchandising aims to offer the right product, in the right place and at the right time, in order to encourage the act of purchasing. More concretely, e-merchandising optimizes the ordering of products on a merchant site to improve the experience and increase conversions.
The secret of powerful e-merchandising
Knowing that a visitor spends an average of 55 seconds per page on an e-commerce site, it is essential to display the most relevant products to help them find what they are looking for quickly, at the risk of them going elsewhere to find it.
To do this, e-merchandising brings intelligence to the display of the product catalog by automatically modifying the order of the products presented in real time.
The secret of a successful e-merchandising lies in the implementation of dynamic display rules combining :
business indicators :
- Top sales
- What's New
- Promotions
- Seasonal products
- Margin levels
- Price levels
- Inventory levels
- Available products
personalization algorithms:
- Recently viewed products
- Recently purchased products
- Similar products to the ones seen / purchased
- Complementary products to the products in the basket
- Favorite categories
In this way, your product catalog adapts to all circumstances (seasons, promotions, new products...), but also to the visitor according to his behavior, creating a totally unique and customized scenario.
All these possible combinations of displaying your products have the objective of always prioritizing the products with the highest potential to increase conversions.
A strategic lever that generates impacts on the business and on the organization
Discover our innovation Potions Merch
At Potions, we have listened and analyzed the needs of a large number of e-merchants regarding the management of their product catalog. After months of R&D, we launched a 100% automated e-merchandising tool that allows you to sort your catalog in a more precise and flexible way, all very simply thanks to an ultra-intuitive platform.
We previewed our new automated e-merchandising experience to a few clients. A few months after its implementation, the teams agree that they have saved a considerable amount of time in managing the sorting of their products, as well as an unprecedented level of relevance in the presentation of their catalog to their visitors
In addition to saving us precious time through automation, Potions brings intelligence to our merchandising through extremely fine and relevant rules.
