1. Matomo to monitor your performance in compliance with the RGPD
Matomo is an ideal solution for online merchants who want to understand their visitors' behavior and optimize their website while maintaining user privacy. Unlike Google Analytics, the global leader in the industry, Matomo allows website owners to retain full control over their data by storing it on their own servers or by using Matomo's services. The solution is RGPD compliant, CNIL approved, and does not require user consent, ensuring full access to traffic data in reports, with no wastage.
To discover on Matomo.org.
2. Brevo (ex Sendinblue) to leverage your first party data
At a time when marketers need to harness the full power of their first-party data, a powerful email marketing tool like Brevo is an essential part of an e-merchant's marketing strategy.
Brevo is a marketing automation tool that allows you to optimize your customer relationship management and thus increase sales, loyalty and engagement with your brand. Here are some of the main uses of Brevo:
- Email marketing: Brevo allows e-tailers to create and send personalized email marketing campaigns to promote their products and services to their contact database.
- SMS marketing: Brevo also offers SMS marketing capabilities, allowing e-retailers to send targeted text messages to reach their mobile audience.
- Marketing automation: Brevo allows you to set up marketing automation campaigns to automate interactions with customers and prospects, including abandoned cart campaigns, post-sales follow-up campaigns, etc.
Discover it on Brevo.com.
3. Payplug to offer deferred or split payments
Split and deferred payment features are becoming increasingly popular in e-commerce. Indeed, in a period of decreasing purchasing power, online shoppers prefer to have the possibility to pay for their purchases at their own pace, rather than having to pay the full amount immediately. This allows them to better manage their budget and spread the costs over several months, which can make online shopping more affordable.
Payment solutions such as Payplug usually take on the financial risks associated with these transactions. Thus, e-merchants can offer this payment option and earn conversion points, without having to bear the risk.
Discover it on payplug.com.
4. Elyn to propose the "try-before-you-buy"
The "Try Before You Buy" option, very popular in the United States and practiced by Zalando and Amazon, is coming to France with Elyn.
Integrated as a payment method on Shopify and Salesforce Commerce Cloud sites, the option allows customers to order several items without advancing fees, and to be debited only for items kept after a trial period, as in a store.
This solution removes major disincentives to purchase, and increases conversion rates up to +30% by converting the most hesitant visitors.
Discover it on Elyn.io.
5. Botmind to improve and automate customer support
Chatbot has become a strategic tool for online stores, as it improves their customer service by automating interactions with visitors. Here are some ways Botmind can be useful for an e-merchant:
- Reduce response time: Botmind can automatically answer frequent customer questions, which can significantly reduce response time. This can improve the customer experience and increase the chances of closing a sale.
- Increase customer satisfaction: Botmind can answer customer questions in real time, 24/7, which can help increase customer satisfaction by providing immediate and quality service.
- Improve conversion: by automating certain interactions with customers, Botmind can help increase the conversion rate of visitors into customers.
- Collect data: Botmind can help collect customer and visitor data, which can help e-retailers better understand their target market and adjust their marketing strategy accordingly.
- Reduce costs: By automating certain customer service tasks, Botmind can help e-retailers reduce costs associated with support team resources.
Discover it on Botmind.io.
6. Adrenalead to engage your audience with web push notifications
With third-party cookies scheduled to be discontinued by 2024, advertisers need to rethink their approach to targeting and retargeting their ad campaigns. There is a marketing lever that can make a difference: Web Push Notifications are an effective way to get a touch point with your site visitors and retarget them in real time, directly on mobile or computer; without them necessarily being browsing the web.
To discover on Adrenalead.com.
7. Unifai to make your product data more reliable
Because catalogs are transmitted by more and more suppliers and vendors, retailers have difficulty controlling the volume and quality of product data.
Incorrect or incomplete product data can reduce the product offering, slow down time-to-market and disappoint customers who are increasingly demanding product information.
Unifai offers anartificial intelligence platform that automatically normalizes, enriches and categorizes the product catalogs of e-retailers in order to obtain complete, reliable and well-categorized product sheets in record time and thus offer an optimal shopping experience.
To be discovered on Unifai.fr.
8. Yayloh to optimize the management of returns
Yayloh simplifies returns management and improves thecustomer experience throughautomation. First, a personalized return form is provided for customers to submit their return request and get a return label. This process also collects data on returns to reduce their number and retain dissatisfied customers. Refunds or vouchers can be generated automatically from the Yoyloh back office, relieving your support team and reducing customer service calls.
To discover on Yayloh.com.
9. Faume to get you started in the second hand market
According to Fevad studies, the second-hand market in France is estimated to be worth more than 7 billion euros, with 91% of French people having purchased a second-hand item by 2021. This growth is due to increased consumer awareness of ecological issues and the appeal of affordable prices.
Faume is a startup that offers a technological and logistical solution to e-retailers wishing to enter the second-hand market. It provides a white label e-commerce site allowing brand customers to return their products for free. Faume then takes care of restoring the item, putting it online and promoting the second hand site.
Discover it on faume.co.
10. Loyoly to engage your customers
Loyoly stands out as an essential platform in the field of customer engagement and loyalty. It helps e-commerce brands create loyalty and sponsorship programs, coupled with UGC and customer reviews. The aim: to increase Lifetime Value by turning new buyers into repeat customers.
It allows you to engage consumers in over 30 different ways. In addition to rewarding purchases and referrals, you can encourage your customers to leave reviews, send you photo and video UGCs, follow you on social networks, like, comment or share your posts, and much more. What's more, Loyoly boosts the effectiveness of its solution with unique features such as predefined reward templates and customizable community pages, which can be integrated into a CMS like Shopify in just a few clicks.
Loyoly is a major player in the loyalty market, having already successfully helped over 100 e-commerce brands set up effective loyalty programs.
Discover it on Loyoly.io.
Bonus. Potions (obviously) to personalize your UX without cookies
Potions offers a future solution to e-retailers with its "cookieless" technology. Its technology allows them to personalize the shopping experience on their site without using cookies, thus preserving the privacy of users. In addition, this solution offers exceptional performance, generating up to +25% additional revenue for e-retailers who adopt it.
With its suite of experiences, Potions intervenes at every stage of the shopping journey to provide an optimal experience for visitors and improve conversion rates and average shopping carts on e-commerce sites. Features include automated e-merchandising, personalized product recommendations, recently viewed products, targeted pop-ups, abandoned cart recovery and automatic authentication.
Discover it on get-potions.com.
In conclusion, e-retailers can remain competitive in 2023 despite the economic context, in particular by equipping themselves with powerful and innovative tools to :
- Save time: The tools allow you toautomate certain repetitive and tedioustasks so that you can save time and focus on more important tasks.
- Improve the customer experience: Some tools such as chatbots, try-before-boy or personalization allow you to better respond to your visitors' expectations and therefore convert more.
- Analyze the data: Analytics tools allow you to better understand the behavior of your customers and visitors. You can identify the most popular products, the most visited pages or the conversion rates. This data can help you improve your marketing strategy and better target your audience.
- Maximize customer commitment: Loyalty solutions, sponsorship, reviews and UGC help develop a high-performance loyalty program that enhances brand image and repeat purchases.
- face the current challenges: the announced end of cookies or the rise of the second hand will deeply transform the e-commerce. Only the e-merchants who know how to take advantage of this will resist the current crisis.
